A brand new identity for me!

After many months of deliberating and procrastinating I finally decided to go for it – a new business identity!  New name, new look, new feel, but still me, striving to deliver high quality, professional physiotherapy and training to homes and care homes in Derby and the surrounding areas. 

Screenshots of the Aspire Website

New website for Aspire Physio


I wanted to lose the corporate and impersonal feel of my previous business name – East Midlands Physio Services (and very long email address) and create a friendlier authentic feel.

After writing down words that I felt described what I do and what I aim to provide, I then got carried away with a thesaurus, bounced a few ideas around with friends and finally arrived at ‘Aspire Physio’.

I’m quite excited about my new look and very much looking forward to meeting people at my first display stand for my business at ‘Your life, your choice’ event at Derby’s assembly rooms on Tuesday 22nd November, 9.30am – 4.30pm. This event run by Derby City Council is to let people know about the changes in social care with the introduction of personal budgets and what support and care options are available in Derby.

If you decide to go then come and and say hello and have a go at my prize draw – ‘how well do you know your back? – the winner gets to choose from either a free physiotherapy consultation with exercise advice or a carer taster training session.


This article was written by: melanieparker

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